(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.)
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners. And, contrary to what you might believe from listening to the radio during the ratings period we’re now in, the possibility of winning a prize is last on this list.
