Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is...
RADIO: The Reports Of My Death Are Greatly Exaggerated.

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message¬†to a captive audience. More than half of all Americans will be...
Millennials Bought More New Vehicles Than Gen Xers

Millennials Bought More New Vehicles Than Gen Xers

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24%...