Billboard HITS and MISSES

Billboard HITS and MISSES

I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...

Good Comes From #thedress Internet Sensation

Kudos to The Salvation Army of South Africa. They grabbed onto the silliness that was #thedress and spun it into a very effective domestic violence message. The caption reads The caption reads “Why is it so hard to see black and blue? The only illusion is if you think...

This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...

Reaching Out From Beyond The Grave.

I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack...

Apple’s Newest TV Commercial… Adrift at Sea?

I’m an Apple guy. The day after the awesome 1984 TV spot aired, I was at the computer store (there were no Apple stores) ordering my first Macintosh. I was hooked. I saw that the Macintosh was more than a computer. It was, and is, a tool that empowers me to be...

New iPhone TV Spot – Well Done!

Apple’s advertising has always inspired me. From “1984“, the spot that introduced the Macintosh, to “Think Different“, Apple has always entertained and informed, and broke new ground. It seems that since the passing of Steve Jobs,...