Tomorrow, March 29th, the sun will set on the career of Don Imus. I’ve been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech...
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S....
From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio...
From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title....
Many of us are working on 2016 ad budgets. It’s kind of a crystal ball exercise. You sit down, gather up sales figures, look at ROI, and try to forecast goals and allocate media dollars. When it comes to preparing media estimates, it’s helpful to know what...
The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew....
