The Importance of Local Authenticity

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
Yankees Back on Comcast for 2017 Season.

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st...
Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...

BAM’S 19th Bammiversary.

We are Bamily. Jeanne, Julie, Christina, Ann and me. You’re like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners… Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV,...
Why Our Agency Runs on Macs. And Always Will.

Why Our Agency Runs on Macs. And Always Will.

Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot,...
Facebook to Show Ads to Non Users

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
17 Reasons Why People Listen to AM/FM Radio.

17 Reasons Why People Listen to AM/FM Radio.

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey. The study, which is based on a survey...
How Do “Overlooked” Gen Xers Feel About Advertising?

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...