Reaching “Second Screeners”

According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will engage in multitasking. We’re talking beyond the second screen. With the proliferation of smartphones, tablets and laptops, more TV viewers than ever have multiple screens in front of them while viewing. Smart advertisers are putting forth campaign elements that include pre-rolls, smart banner ads, and other digital elements designed to deliver multiple brand impressions, impressions that link up with those TV ad messages. Check out this article from Adweek: Adweek.